Vietnam media agency, Next Media Solutions JSC (Next Media) has been announced as the new official partner of the German Bundesliga starting 2020/2021 season
The five-year partnership will deliver exclusive live coverage of more than 300 matches per season, DFL Supercup, relegation play-off matches, Bundesliga 2. matches, and highlights and magazine shows.
The partnership also allowed Vietnam fans to watch Bundesliga on both free-to-air (FTA) channels and as part of a paid subscription service and Next Media will cooperate with local broadcasters to broadcast live matches every week.
“This is a landmark moment for us, as it signifies the first time a private media company in Vietnam has acquired the rights to distribute a major European football competition,” Bundesliga International CEO Robert Klein said.
“The Vietnamese have a huge appetite for football, and we are confident that the authentic, entertaining, goal-filled matches will entertain fans throughout the country.
“Next Media is an ideal partner, having close ties with domestic broadcasters, media and football stakeholders.
“Together, we look forward to growing the Bundesliga brand and supporting the growth of Vietnamese football with our strategic roadmap, to be delivered with our partner Next Media.”
General Director of Next Media, Mr. Nguyen Trung Kien said Vietnamese fans will be able to watch and support Bundesliga exclusively.
“After much success in the field of copyright and media of domestic tournaments, Next Media has taken the next step to venture into regional, continental and world tournaments.
“In addition to our exclusive ownership of the AFF Cup 2020 in Vietnam and three other countries (Myanmar, Laos and Cambodia), we are pleased to bring Vietnamese audiences five consecutive seasons of Bundesliga from 2020 to 2025. We are dedicated to continually entertaining Vietnamese fans with the world’s leading sports and football tournaments.”
Bundesliga and Next Media are also committed to create a sustainable cooperation, working closely with the Vietnam Football Federation (VFF) to develop young Vietnamese football talent through youth training and developmental programmes.