Eintracht Frankfurt has confirmed an expanded partnership with Deutsche Bank, thus replacing long-term partners Commerzbank after 15 years.
According to the official statement, the partnership is structured on a long-term basis.
“The agreement is about more than sponsoring and naming rights; it is also about jointly developing new digital business models and products that play a far greater role in the daily lives of people than the current stadium experience does.”
Eintracht Frankfurt and Deutsche Bank also confirm that the contract is valid for seven years with an option to extend.
All events, concerts and Bundesliga matches will take place at the Deutsche Bank Park until at least June 30, 2027.
Both parties however have agreed not to disclose the annual sponsoring costs.
“Due to the current coronavirus outbreak, Eintracht Frankfurt and Deutsche Bank will provide more extensive information on the partnership and the concept of the Deutsche Bank Park at a later date.
“Eintracht Frankfurt would also like to thank Commerzbank for their extraordinarily good collaboration over the past 15 years.”
Commerzbank’s name and logo have graced Eintracht’s home stadium for more than a decade.
Deutsche Bank and Commerzbank last year ditched talks to merge. Deutsche, in the midst of a strategic overhaul and years of losses, has reduced its global footprint to focus more on its home market.
The talks had been reported by Reuters earlier this month and were confirmed by Deutsche Bank chief executive officer, a fan of Eintracht rival Munich, in an interview with a German newspaper.