The Blues have put ink to paper on another long-term deal alongside their transfer exploits as they announced a new long-term partnership with Tempus Ex Machina with the aim of ‘powering innovative technology enhancements for the club and global fanbase.’
The statement from the club confirmed that a seven-year contract has been agreed with the ‘cutting-edge technology company revolutionising the sports and entertainment industry.’
The same tech company has already agreed a deal with NFL’s San Francisco 49ers and will now also provide ‘new interactive experiences around live events’ for the Blues. The statement further says: “Tempus Ex’s FusionFeed™ technology is the only solution that can synchronize and deliver every available piece of data generated by every data and video vendor at a live sporting event – including every video angle, stats platform, and player tracker covering every play.”
Apparently this new technology will be consumable by supporters in numerous ways including across the 5th Stand app, digitial and mobile fan engagement, in-stadium enhancements and sponsor activations. It is also used for ‘coaching, training, player health and safety, and match preparation’.
Chelsea’s co-owner Todd Boehly explained the partnership as well as the long-term deal, saying: “Our fans deserve the best technology and our partnership with Tempus Ex will provide many features they have never seen before.
“We believe passionately in the opportunity we have with Tempus Ex to reshape parts of the fan experience. We’re looking forward to sharing more in the coming months.”
In response, Charlie Ebersol, co-founder and CEO of Tempus Ex Machina, said: “As we enter into a dynamic partnership with the gold standard of English football clubs, Chelsea fans are going to have access to new, personalised offerings on The 5th Stand and beyond that will bring them even closer to their favourite team.
“Since the very beginning, we have strived to partner with the most respected, innovative and wide-reaching brands in sports. Being able to deploy our first-of-its-kind technology across the NFL, Pac-12 Conference and now Chelsea FC, we are able to demonstrate just how effective and ubiquitous FusionFeed™ is, and showcase the endless opportunities around execution.”