Football Federation Australia (FFA) chief executive David Gallop has opposed the proposal to expand A-League from 10 to 12 teams.
As reported by The World Game, Gallop has warned expansion will not solve all problems as the A-League suffers.
“Expansion can often have pitfalls and be a very costly venture in Australian sport … we need to think carefully about that,” Gallop told SEN.
On the other hand, he insists football has to be marketed better in Australia to attract more viewers.
“Football needs to actually think about how it’s marketed, both at club level and our level as we go into the next season in October,” Gallop said.
“The sport has a lot of reason to be optimistic, confident about the future.
“The challenge is to turn those grass roots participants into fans of the A-League.
“It’s still a relatively young competition, it doesn’t have the generational support of the AFL and NRL.”