The Adidas Malaysia Girls Football Program (AMGFP) is driven by adidas’ pioneering spirit and commitment to give back to the athlete.
The AMGFP is brought to life in partnership with Professional Footballers Association of Malaysia (PFAM) and their equally extensive expertise and unwavering commitment to the local football community.
Together, Adidas and PFAM curate football training sessions that go beyond skill development, aiming to foster understanding, passion, and community support for female footballers. AMGFP also marks a milestone in Malaysian sports development as the first time a major sportswear brand has powered a local grassroots organisation to amplify such an extensive program for the development of girls in football.
Across September, October and November 2024, each session will be tailored for girls between the ages of 9-14 years old.
The September session of AMGFP brought together 50 girls from Selangor and neighbouring states, offering expert guidance from Malaysia Women’s National Coach, Cameron Ng. Assisting him were national players Quentin Cheng and Nur Lyana, who provided hands-on guidance and inspiration. The session focused on skill development and teamwork, helping the young footballers take the next step in their journey and growth.
AMGFP will continue through October until November. During the November session, selected participants will put their skills and training to test to compete in friendly matches with other grassroots football academies to prepare them for their future football journey. On top of professional guidance by experienced coaches, participants will also have the opportunity to gain exclusive insights from local female professional footballers.
“With the Adidas Malaysia Girls Football Program, the brand will cultivate a platform where young girls; our future football legends, can thrive, develop their skills, and be part of a community that celebrates their love for football,” expressed Sharmin Photographer, Country Manager of adidas Malaysia. “At adidas, we believe in the power of sport to change lives and we are extremely proud to champion this transformative program.”
The partnership also underscores adidas’ ongoing commitment to promoting inclusivity in sport – a vision shared by PFAM as the organisation leading the charge to uplift and develop local professional and aspiring women footballers at the grassroots level.
“This partnership with Adidas is a game-changer for our community,” expressed Izham Ismail, CEO PFAM. “PFAM has always aspired to cultivate a conducive environment for our existing as well as budding women footballers. We’re sure that with adidas’ support we will succeed in shaping even more resilient and skilled future footballers ready to score on and off the pitch.”