By Assi Alghazali
The new sponsorship agreement strengthens one of the most recognizable and respected partnerships in sport.
Emirates, the world’s largest international airline, and Arsenal Football Club, have announced a new sponsorship deal.
The sponsorship, the largest ever signed by the club and one of the biggest ever agreed in football, grants the airline a 5-year extension to their shirt partnership with the Club until the end of the 2023-2024 season.
The new sponsorship agreement was formally finalized by Arsenal Chief Executive Ivan Gazidis and Emirates President, Sir Tim Clark.
Mr. Gazidis said: “Our shirt partnership is the longest running in the Premier League and one of the longest relationships in world sport. This mutual commitment is the testimony to the strength and depth of our unique relationship. Emirates are again demonstrating their great belief in our approach and ambition and their significantly increased investment will help us continue to compete for trophies and bring more success to the club and our fans around the world.”
In addition to being shirt sponsors, with the Emirates brand continuing to appear on Arsenal’s playing and training kits, Emirates will provide access to their award-winning planes for Arsenal to use on pre-season tours. Emirates will retain marketing rights to develop campaigns and initiatives around the world. Arsenal’s home will continue to be known as Emirates Stadium up to 2028, as part of the extension agreed in 2012.
Emirates’ shirt partnership began in the 2006/2007 season, and this extension means that Emirates branding will remain on the shirt of all Arsenal teams for at least 18 years.
Emirates President, Sir Tim Clark, said: “Arsenal’s strong appeal and influence around the globe, combined with their ambitions as a Club makes them an ideal partner for Emirates, with values that reflect ours as a brand. As a long-standing supporter of football, we are passionate about the game and are a proud partner to the team.”
Aside from partnerships with some of the biggest clubs in European football, Emirates is the Official Airline of international sporting events in golf, tennis, rugby, cricket, horse racing and motorsports.