German Bundesliga club Borussia Dortmund have signed an “exclusive partnership” with Chinese Super League side Shandong Luneng, according to reports.
The former Bundesliga winners are trying to attract new supporters from around the world, and a cooperation agreement with Shandong is expected to boost their fan base in China. The club have already played several friendly matches over the last two summers.
“We are not only a club playing a friendly asking for some money, then rushing out of the country. Without a partnership with a club, I am very sure that we can’t reach the credibility in the population of China,” Borussia Dortmund head of sales and marketing Carsten Cramer said.
According to reports, the deal was for the next five years.