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<\/p>\nThe name and logo of the world\u2019s largest publicly-listed gas supplier and Russia\u2019s highest-revenue earning company have been appearing in European football with increasing frequency since 2005. Now find out why.<\/i><\/b><\/p>\n
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The sight of a corporate logo on jerseys and pitch-side hoardings rarely registers as more than a passing thought in the minds of most football fans \u2014 but the companies that invest serious money for kit and the other highly coveted real estate within our fields of attention keep doing it for some reason. <\/span><\/p>\n Presumably because after absorbing these names and logos over the course of a season, we\u2019d still be seeing them even with our eyes closed, and ideally, we\u2019d feel a greater sense of affinity for them when making purchase decisions.<\/span><\/p>\n The objective: increase a company\u2019s brand presence and familiarity with its name and logo interspersed throughout the world\u2019s most popular sport.<\/i><\/b><\/p>\n Corporate sponsorships in football are perhaps the reason that names like Nike, Coca Cola, Barclays, Visa, Samsung, Red Bull, Volkswagen, and Emirates, are likely the foremost brands to fans who inadvertently perceive them while enjoying a bit of football. <\/span><\/p>\n The well-informed fan might even be able to place each of these brands within their respective industries and name their competitors with ease. This is also probably true with Russia\u2019s largest company by revenue, but unlike other frequently spotted brand names, Gazprom\u2019s products are not sold directly to regular consumers like us.<\/span><\/p>\n