![](\"https:\/\/i0.wp.com\/www.aseanfootball.org\/v3\/wp-content\/uploads\/2025\/03\/MSIG-Serenity-Cup-Launch-040325-2-S5.jpeg?resize=675%2C450&ssl=1\")
<\/p>\nThe ASEAN Football Federation (AFF) has today announced MSIG, the leading general insurer in ASEAN by gross written premiums, as the first-ever title partner of ASEAN\u2019s premier international women\u2019s football competition, now named the ASEAN MSIG Serenity Cup\u2122.<\/p>\n
<\/p>\n
This follows the AFF\u2019s earlier announcement naming MSIG as the Official Insurance Partner for its major national team and club tournaments, including the\u00a0ASEAN Mitsubishi Electric Cup\u2122 2024<\/em>, the\u00a0ASEAN Club Championship Shopee Cup\u2122<\/em>, and the\u00a0ASEAN U-23 Championship\u2122<\/em>. Together with the\u00a0MSIG Serenity Cup\u2122<\/em>, these tournaments are collectively branded as\u00a0ASEAN United FC<\/em>.\u00a0 \u00a0Global sports marketing agency SPORTFIVE, the AFF\u2019s exclusive commercial partner, concluded the partnership.<\/p>\n The MSIG Serenity Cup\u2122 has a heritage dating back to 2004, with its previous 12 editions showcasing quality, competitive football from the region\u2019s top female stars and emerging talent.\u00a0 In recent years, just as the popularity of the women\u2019s game has taken centre stage globally, ASEAN women\u2019s national team performances too have been rising steadily on the international level, with Thailand participating in the FIFA Women\u2019s World Cup in 2015 and 2019, and the Philippines and Vietnam in 2023. MSIG\u2019s title partnership reaffirms the stature and importance of ASEAN\u2019s top women\u2019s tournament and seeks further to elevate the women\u2019s game throughout the region.<\/p>\n Seven ASEAN teams including defending champions Philippines, four-time winners Thailand, three-time winners Vietnam and Cambodia, Indonesia, Myanmar, Singapore and the 2023 FIFA Women\u2019s World Cup semi-finalists Australia (also an AFF Member) will compete for the coveted title of ASEAN women\u2019s champions and the new MSIG Serenity Cup\u2122 trophy which was unveiled today.<\/p>\n MSIG is a member of the MS&AD Insurance Group Holdings Inc., one of the world\u2019s largest non-life insurance groups by gross revenues with presence in 48 countries and regions around the world including in each of the ten ASEAN markets, a key growth region. In ASEAN, MSIG is also present through joint ventures – BPI MS Insurance in the Philippines, KBZMS Insurance in Myanmar, and MSIG Sokxay Insurance in Laos. MSIG\u2019s network in the region also includes MSIG Life, formerly known as Sinarmas MSIG life, in Indonesia. Collectively, MSIG is proud to come together to support ASEAN\u2019s leading championship events under this sponsorship, championing the spirit of football and advancing women\u2019s football.<\/p>\n","protected":false},"excerpt":{"rendered":" The ASEAN Football Federation (AFF) has today announced MSIG, the leading general insurer in ASEAN by gross written premiums, as the first-ever title partner of ASEAN\u2019s premier international women\u2019s football competition, now named the ASEAN MSIG Serenity Cup\u2122. This follows the AFF\u2019s earlier announcement naming MSIG as the Official Insurance Partner for its major national team and club tournaments, including the\u00a0ASEAN Mitsubishi Electric Cup\u2122 2024, the\u00a0ASEAN Club Championship Shopee Cup\u2122, and the\u00a0ASEAN U-23 Championship\u2122. Together with the\u00a0MSIG Serenity Cup\u2122, these tournaments are collectively branded as\u00a0ASEAN United FC.\u00a0 \u00a0Global sports marketing agency SPORTFIVE, the AFF\u2019s exclusive commercial partner, concluded the partnership. The MSIG Serenity Cup\u2122 has a heritage dating back to … Continue reading “MSIG Named First-Ever Title Partner Of ASEAN Women’s Championship \u2013 The ASEAN MSIG Serenity Cup”<\/a><\/p>\n","protected":false},"author":76,"featured_media":2112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,109],"tags":[1142],"class_list":["post-2111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afc","category-asia","tag-asean-msig-serenity-cup"],"_links":{"self":[{"href":"https:\/\/football-tribe.com\/india\/wp-json\/wp\/v2\/posts\/2111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/football-tribe.com\/india\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/football-tribe.com\/india\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/football-tribe.com\/india\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/football-tribe.com\/india\/wp-json\/wp\/v2\/comments?post=2111"}],"version-history":[{"count":1,"href":"https:\/\/football-tribe.com\/india\/wp-json\/wp\/v2\/posts\/2111\/revisions"}],"predecessor-version":[{"id":2113,"href":"https:\/\/football-tribe.com\/india\/wp-json\/wp\/v2\/posts\/2111\/revisions\/2113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/football-tribe.com\/india\/wp-json\/wp\/v2\/media\/2112"}],"wp:attachment":[{"href":"https:\/\/football-tribe.com\/india\/wp-json\/wp\/v2\/media?parent=2111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/football-tribe.com\/india\/wp-json\/wp\/v2\/categories?post=2111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/football-tribe.com\/india\/wp-json\/wp\/v2\/tags?post=2111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}