On September 6th, the England Football Federation signed a 3-year contract with “The Pokemon Company” , a Japanese large company which produces all Pokemon related products.
It seems that the first purpose of this relationship is to let children getting closer to Futsal. The two companies will collaborate to increase the participation of school and club teams from across England in the National Youth Futsal program.
Look who we caught at @StGeorgesPark this week 😅
Welcome aboard, @Pokemon! 🤝https://t.co/sg0zd3oUc3
— England (@England) September 6, 2019
Also in the official release, the federation stressed how important Futsal is to improve child skills and technic. This will be also useful to raise future players for football youth teams.
England’s Futsal head coach Michael Skubala welcome the new brand. “It’s great to have such an iconic brand as Pokémon to sit alongside Futsal development in England,” he said. “We’ll work hard together to engage with young players so that they can experience Futsal as part of their football development. It’s an exciting, fast-paced, technical game and I know they will love it.”